Just about everyone would agree that content is an important piece of the online business puzzle. Visitors come to the Internet for information and the best way to provide it is in the form of content. But, did you know that your content is just a caterpillar waiting to blossom into a butterfly?
Leveraging Your Content
Content can wear many hats and the business owner that realizes that is on their way to bigger profits. One article can be transformed into several different products and marketing tools. Let’s start with the digital products you can create using one article:
• eBooks
• Special Reports
• Presentations
• Audio products
• Video products
When you have a subject that you know a lot about, let your fingers do the tapping – on the computer that is. Writing reports that are anywhere from five to twenty pages in length are a good way to transfer that wealth of information to our readers…for a fee.
Actually, you can use shorter reports as a free giveaway in order to make the sale on longer reports and eBooks. The trick is to offer teaser information in the shorter report and go into detail in the paid product. This can be sparked from writing one piece of content or a pack of articles on the same subject.
You may (hopefully) be asked to give a presentation about your business. Whether this is a virtual conference or at an outside venue, you can use the information in your eBook or reports to create the presentation. Even include PowerPoint handouts for participants to take with them. Don’t forget to upload a copy to your website.
Audio and video products have increased steadily in popularity. Create audio CDs or tapes of chapters of your eBook. Providing a written transcription allows for you to add workbook questions that readers can answer after they listen to the audio. Your video product can operate the same way.
There is a wealth of digital products that can be gleaned from a few articles. Besides the actual products you might be selling, you can increase sales by selling information that teaches customers how to do exactly what you do every day.
Marketing Options
Now that you have more products to sell, you need to get going with your copywriting materials. Create podcasts from article and eBook information; rewrite articles and submit to article directories; write press releases to broadcast the new product line and use sales copy to get readers to buy them. It’s a win-win-win situation for the online business owner who is ready to take advantage of the opportunity.
What are you doing with your content? Whatever it is, it could be so much more if you learn to transform it to increase your sales.
If you enjoyed this article, please consider sharing it!
