As an online business owner, you are mostly a force of one. Sometimes there doesn’t seem to be enough hours in the day to get it all done. That is why having a ghostwriter in your corner can make a big difference to your schedule and your business growth too.
What is a ghostwriter?
A ghostwriter is a professional freelance writer. They write all sorts of items for print and online. For you, the best part is that a ghostwriter writes for their clients and the client takes ownership of the work.
Ghostwriters have a lot of different backgrounds that increase their value. They may have worked in the private sector in corporate business, journalism, teaching, medicine, information technology, fitness and a host of other disciplines before beginning their writing career. The wealth of knowledge they possess because of their past experiences is why they will become so invaluable to you.
What can they do?
For your online business, a ghostwriter can handle most (if not all, depending on their specialties or range of skills) of your writing needs. The immediate need you probably have is website content and/or blog posts. Readers and customers want fresh articles on a consistent basis. The worst thing you can do is to have a static, stagnant website. Readers can be fickle if they visit more than twice a week and your content hasn’t changed.
Writing is not your only commitment as an online business owner. There is marketing, networking and product creation, amongst other areas to think about if you want to reach your highest level of success. If someone else can handle the content, you are free to deal with the rest. Speaking of products and marketing, there are ghostwriters who create sales copy, press releases, special reports, eBooks and more. It can be a one-stop-shop if you find the right person.
Hiring a ghostwriter
Here’s the rub. Just like any other interaction, working with a ghostwriter is a business relationship. As such, it’s a good idea that the writer you hire share common ideals with you. If you are a conscientious professional they need to pay as much attention to detail.
Don’t be afraid to approach them as you would a potential employee in the offline world. You can conduct interviews over the phone or by email questionnaire. Before making the final decision, provide a sample of your writing to them and ask them to write on another topic, imitating your writing “voice.”
Remember, this relationship will be long and fruitful so take your time in finding someone. Once you do find a ghostwriter who meets your needs and is motivated to increase their skillset, you’ll be an unstoppable combination.
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