Finding a profitable target niches and keywords
The key to Super Affiliate websites is that you are going to build your site around a single keyword. (Actually, you’re going to be building it around a key phrase)
You will use your single keyword, and some LSI (Latent Semantic Indexing) keywords. (I’ll explain what these are later). The important thing you need to do is find the best keyword for your site.
If you choose the wrong keyword, you will limit your income making opportunity. It doesn’t really matter what niche you choose for your sites. Even if you have no knowledge of the subject, you can acquire that in a few hours of research on the internet.
The keywords you want to find will:
1. Be in a niche that has a lot of product to be sold.
You may have a few hobby websites, dedicated to your favorite actor or to a favorite movie. But those aren’t going to make you any money. The sites that make money are those that fulfill a need. Sites that offer product that people are willing to pay full price for.
The easiest way to see how profitable a niche can be is to do a search for the keyword on Google. They have devised a keyword tool for use with their Adwords affiliates, but of course anyone can use it for their own purposes.
After you’ve done this, you also need to conduct research to see how many products you can promote in that particular niche. If there are no products, or very few …chances are you don’t want to work with that niche anyway, as it simply won’t make you any money.
In order to make any money, you have to sign up as an affiliate to sell these products. There are many affiliate programs out there. Clickbank is the most well known. (Clickbank.com). Google Adsense can also generate income. There are other affiliates – simply do a Google search on that term to find them.
2. Be possible to monetize itself
Just because a niche is very popular doesn’t mean it will also be very profitable. Why? Because people are always looking for something for free.
For example, I have a hobby website devoted to science fiction. The most popular page on that site is one that offers links to copyright-free (i.e. public domain) downloadable science fiction. And that’s the most successful page on the site!
Sites that offer free music downloads, free apps, and so on, will be highly popular, but you won’t make any money out of promoting them. What you need are keywords that promote a product that people need and are willing to pay for.
Keep in mind that there are two types of users of the web. The ‘browser’ is simply looking for information of various kinds, they don’t plan on buying anything. They might type in the phrase “portable DVD player,” but more than likely they are just searching for information, and if they do any buying it’ll be at their local store.
Instead, make a site about a specific model of portable DVD player – and if that player has an affiliate program, so much the better. What are the main things that everybody is concerned about? Their appearance (i.e., diet products, make-up), love (how to pick up guys, or girls, relationship building) and how to make money.
Here are some rules for monetizing keywords:
A. Someone must have a problem or need, that this keyword will solve. “How to lose weight easily,” “How to find true love,” “How to make money online”
B. A single keyword – vacuum cleaner, lamp – is not descriptive enough. Always use a key phrase (even though it’s still called a keyword) such as “popular vacuum cleaners” or “Asian lamp shades”
C. Make sure the keyword gets over 3,000 hits a month
3. Gets over 3,000 searches per month
More traffic equals more money. It’s as simple as that. If over 3,000 people a month are searching for a particular item, then that’s your proof right there that it’s going to be a money making item for you.
Sure, you can choose keywords that have less searches per month …but why? You’re only cutting down on your ability to make money. You may think a keyword that gets 2,000 searches a month is pretty good, but that’s 1,000 less possible buyers that you’re limiting yourself too.
Nevertheless, the 3,000 mark is just a guideline. After all, keyword searches are not set in stone. Some products may take a while to really get going, and be gradually building towards that 3,000 searches a month, while others may be cooling off and dropping down from 3,000 a month.
Keyword searching is extremely important. I can’t emphasize this enough. You should search for your keyword until you find something that meets the criteria – high-volume keyword, low competition. Don’t settle for second best. It’s your income, after all.
There’s another reason why finding a keyword with 3,000 searches a month should be your target, and that’s because Google typically overestimates the amount of searches a keyword gets. There are a variety of reasons for this, which you don’t need to know. Just know that that’s why you want a keyword that gets at least 3,000 searches a month.
There are other ways to check a keyword’s popularity, of course. Clickbank and Alexa offer statistics as well (Alexa.com requires you download their toolbar. Then, you can track your rankings via that toolbar.)
Now, let’s talk statistics. Why can you assume that you’ll earn about $300 a month from your site? Well, let’s say your site is ranked very high on the search engines – it appears on the front page of any search result. And let’s say that only 40% of the people who see your website decide to click on it. Once there, you get a 1% conversation rate. (From 1 to 3% is the typical conversion rate for any site.) And on your site you are promoting a product that pays you a commission of $25. 1,200 visitors translates into 12 paying customers which translates into $300 a month.
4. Not be over-used by competitors
There’s lots of people trying to make money on the internet. And many of them are going to do it in the same way you are, by creating small, dedicated niche sites that will receive tons of traffic and translate into thousands of dollars in profit over the course of a year.
In order to make sure you don’t have a lot of completion, it’s always a good thing to do a search on your particular keyword phrase, and then analyze the web pages that come up. You want to have less than 7,000 competing websites. (That doesn’t sound like much, does it?)
Here’s how to do it.
Go to Google, and type in your keyword phrase in quotation marks. “Find your soul-mate”. After you conduct the search, look in the top right hand corner. It will say, Results 1-10 of about (1,710,000) for find your soul mate. That’s a bit more than 7,000, isn’t it? But don’t despair, yet. Analyze the top-ranking sites, just to see if it’s possible to get your ranking onto the top page.
Forum topics – With a keyword that doesn’t have a lot of competition, you will typically find forum topics at the top of the found list. If there were a lot of competition, those forum topics wouldn’t be at the top of the list!
Other super affiliates – let’s face it. Affiliate websites is so lucrative that many people are going to do it. Besides you, a thousand or so folks are reading this right now. (The law of averages being what it is, only a handful will actually start a business and make money – make sure you’re one of them!)
Anyway, let’s try this. Take a look at a Clickbank product name and do a Google search on it. For example, check out “Twitter Traffic Machine”. Pay attention to the number of marketers who are targeting the phrase. If you target product names, you will most definitely find other affiliates.
The way to recognize another super affiliate is if they have the keyword as part of their page title. (Although, admittedly, every SEO marketer worth his salt does this.) Go to the site itself and if the whole site is dedicated to that one keyword, you know you have a super affiliate. However, don’t be concerned about this. If you set up your own website properly, you’ll soon outrank them!
Authority Sites
What are authority sites? I mentioned this early on. It’s probably self-explanatory, but let me tell you what it is.
A website related to an overall niche (such as finding your true love) that has over a hundred pages, each one targeting a different keyword, is an authority site. Typically, they also have a high page rank and a short domain name (not one that is so SEO-optimized that it looks foolish, with lots of hyphens to get in a whole phrase!).
In order to find out how big an authority site is, use a free tool called SEMRush. It will provide you with six pieces of information. The most popular organic keywords used on the site, the number of Adwords keywords (Adwords being a Google affiliate), a list of the sites competitors, based on keywords (and their Adwords usage), and a list of potential people who might want to buy advertising space on the site.)
There are some authority sites that it will be impossible to outrank – such as Wikipedia. In order to judge whether you’ll be able to rank the authority site, take a look at the entire site, as well as the page that is competing with your own site. Is that page focused on your particular keyword? Do this by analyzing keyword density, and the title and description tags. It may be that the high ranking of the page was just an accident. Google put that page on the front page of the search listings only because it couldn’t find a more relevant site – which will be yours!
Check to see if the title tag on the page contains the keyword. If it doesn’t, then you’re in luck – the page is probably not ranking for that particular keyword – and you’ll probably be able to outrank it. Learning how to judge authority sites, and figuring out how to outrank them, is a skill that comes with practice.
A general rule of thumb: If your long keyword phrase generates a Wikipedia article and several authority sites on the front page, find another keyword phrase. Don’t be afraid of some competition, however.
How To Find Your Key Words
If you’re already an experienced marketer, you probably already know how to find your keywords, so go ahead and skip this chapter. If you’re just getting started in this business, however, keep on reading. When you’re looking for a moneymaking opportunity, you’re looking for a combination of good traffic, people willing to buy, and an acceptable level of competition.
But how do you go about finding those keywords? Remember, you need to find them – you’re not just making them up. You need to find the phrase(s) that people are using when they search for something they need. Begin With Something That Interests You As you become more experienced, you’ll be able to make a website out of any niche market, regardless of whether you know anything about it or have any interest in it whatsoever.
To start out with, though, it makes it a lot easier, and fun, if you will work on a subject that you have an interest in. Since you’re interested, or even passionate about, the subject, you’ll find it a lot easier to write content for the site. Because you’re knowledgeable about the subject it will save you research time.
Baseball cards, Disney pins and action figures are some examples. Of course, if you don’t see how you can parlay your interests into a lucrative website (collecting spoons might be a fascinating hobby, but there’s not a lot of money to be made in it), you can find ideas for profitable niche markets in other ways. For example, there’s a site called Yahoo Answers (http://answers.yahoo.com) in which people ask questions on a variety of topics, and other people answer them.
If you find that a lot of people are asking the same types of questions, it’s a fair guess that they’re tried to do a search on various websites about this topic, without any success. Capitalize on this lack of information by building a 4-or5-page site about it. And on that site, of course, you promote a product that will pay you a suitable commission for each purchase.
The Product Based Method
If you use the product based method to create your niche website, you can write about anything that interests you. But you must remember that it has to be something that you can make a reasonable amount of money with. Therefore, make sure you can actually make money from the niche before you start creating a website for it. Therefore, look at a product, or a group of products, that look like they will sell, and then try to think of some root keywords to describe them.
Example: Clickbank
Entrepreneurs us a variety of sites to sell their products. One of these is Clickbank. (See appendix for more info.) The entrepreneur creates a product to sell, places it on Clickbank, and states how much they will pay any Clickbank affiliate who drives traffic to their site (that actually purchase the product.)
1. Go to the Clickbank marketplace and scan the products on offer. Choose the ones that will pay you the most money, obviously. Highticket items may not sell as much as low-ticket items, but when they do sell, your commission is higher.
2. Choose products with high gravity. Gravity is a term Clickbank devised to show how successful are the products on offer there – how well affiliates do in promoting them. A formula is used to calculate how many sales have been made, and how recently those sales have occurred. High gravity means affiliates are making a lot of commissions.
3. Choose products that have a commission on the backend sale as well (when a customer buys something at the website, they are frequently then offered a second item to buy. This is a backend item.)
Time To Choose Those Keywords
Once you’ve decided on the product you’re going to promote on your website, it’s time to come up with the keywords. To start, you will come up with the root keywords, as I mentioned before. Root keywords are the very simplest of keywords, keywords that someone might use if they know nothing at all about an actual product. For example, “lose weight” is a root keyword for something like “how to lose weight fast,” or “true love” would be a root keyword for “how to find a true love.”
Once you’d decided on the root keywords, it’s time to expand them: Let’s say you’ve decided on a product to help people lose weight. (And note that this is probably one of the most profitable niches ever.) Write down a few keyword phrases, just off the top of your head, like:
How to lose weight
Lose weight quickly
Lose weight safely
How not to regain lost weight
Safe diet drugs
Now, go to the Google keyword tool. Enter all five of your phrases in the appropriate box, one per line. (You’ll also be prompted to enter some Captcha text.) Then, simply click on Get Keyword Ideas. Once you get your results, go to the bottom of the page and click “download all keywords to .csv” (That will download the findings to a Microsoft Excel spreadsheet.
But you’re not going to stop there. These results just gave you more keywords to use to find better, more targeted results.
Open the excel document, and sort the findings by ‘average search volume’. That will place these words at the top of the page. Take each word that gets over 3,000 hits a month, and type it into the keyword tool. You do this because you want to find the most popular keyword phrases.
After you’ve come up with the keywords you want to use, double check them by typing them into the Google search engine to see the amount of competition you’ll have.
If you find a lot of popular keywords for the same niche, don’t hesitate to create multiple sites, in order to take as much advantage as you can out of the opportunity.
Pay Others To Do The Work For You
If you don’t want to spend the time to find your own keywords, you can always pay someone to do it for you. Take, for example, a tool called Micro Niche Finder (http://www.micronichefinder.com)
This tool, which at the time of this writing costs $97) will do more than just help you find niche markets and the appropriate key words to drive clients to your own site. It will help you promote products, of course. It’ll help you earn ad revenue from “set and forget” Adsense pages. It’ll help you create niche private label rights packages. It’ll help you create simple Squidoo lenses in your niche market and it will help you create EBay feeder pages!
Use Product Names – Part of the best Keywords
It is possible to cash in on product names. Indeed, if you use product names as part of your keywords, you’ll find higher conversion rates, no keyword search necessary – because you already know them – and depending on which product you promote, you’ll find that competition can be pretty low, too.
The keywords for a product are obvious. When people search for a product they already know, they’ll type in:
• Domain name (or what they assume the domain name will be)
• Product name
• Product name review
• Product name scam (in an effort to find out if the product really works)
• Product name bonus (if it’s some kind of marketing product)
Visitors that come to your site by this method are much more likely to convert, and you’ll find that the completion is not that high, for the most part. (Clickbank affiliates will find a lot of competition, that is one of the drawbacks of Clickbank.) However, there are a lot of products that are not on Clickbank that you can still cash in on, as there are a variety of networks and independent programs out there.
There are a few drawbacks to building sites around a specific product, though.
Getting your ranking into a search engine’s top ten can be a bit more difficult, since other super affiliates will be doing the same thing. Some merchants don’t allow it – they don’t feel the need for affiliates to help them with sales anymore. In addition, there’s the fact that the product might be short-lived.
In this case, your profits will also be short-lived. You’ll return a profit only for a few months, rather than for a few years which should be your goal. Because of this, for every site dedicated to a single product, you also want a few sites dedicated to a niche itself. You don’t want to limit yourself.
Chapter 2: Creating the Website
One you have a product you want to promote, and the keyword to go with it, it’s time to create your website. Below is the process step-by-step. If you are an experienced marketer, already familiar with creating websites, you may yet learn something. Otherwise, proceed to chapter three.
Registering Your Domain
The purpose of your domain name is to help increase your search engine ranking. (If you were creating an authority site, or even an e-commerce site, you’d want something pretty cool, pretty catchy. That’s not necessary with a super affiliate site.)
With a sniper site, the idea is not to create a domain name that is easily remembered by a potential customer. They don’t need to be able to remember the site name. You only want them to visit once, buy something, and then move on.
Some SEO experts believe that the domain name isn’t that important. However, if you want your site to rank competitively, without the need to use backlinks, an optimized domain name is very important.
Structuring the Domain Name
The domain name should be your keyword. Nothing more, nothing less.
If the domain name you want is chosen (and the best choice is to get a domain name that ends with .com) you can always use .net or .org
One extension you do not want to use is .info. Typically, this extension is associated with hackers, spyware, and other unpleasant things that you do not want to have anything to do with.)
Other possible extensions are .us, .me, and .mobi. Don’t waste your time with these.
If the Keyword Isn’t Available?
If the keyword you want has been taken – and that happens sometimes – just add an extra word to the beginning or ending of the phrase. Avoid using hyphens – search engines don’t like them.
Hosting Account
If you don’t have a service provider already…get one. GoDaddy is a popular domain and account hosting site. Yahoo also offers the service (now that they have gotten rid of their free, Geocities accounts, and have gone strictly with business accounts.). Do your own research – try to find a hosting account located near your area, or at least one that has their customer service department located in the United States.
WordPress – one of the Most Popular Site Building Programs Because of its ease of use, WordPress has become the application of choice when it comes to creating sniper websites.
Here’s a list of reasons why:
• WordPress-created sites generally rank better in search engines than those created by any other tool (from Xsite pro to Dreamweaver!)
• WordPress is free.
• It is an English-based tool. You don’t need to know any programming language.
• Thousands of “themes” are available, to make your site look professional right away.
WordPress – How to Install It
In order to use WordPress, you must install the program on your web server, and to access it you have to enter a username and password. This is because WordPress was first created to use as a blogging platform (which is why it’s so easy to use, and why search engines treat it in a very friendly fashion!)
Step 1
Log into your hosting account. On the main CPanel (or control panel), scroll down to the software/services section and click on Fantastico Deluxe. If you don’t have a software/services section, go to this site: http://codex.wordpress.org/Installing_WordPress for help. It will explain how you can upload WordPress directly, yourself, in step-by-step fashion.
Step 2
After clicking on Fantastico Deluxe, click on WordPress, then click on New Installation.
Step 3
At the next screen:
• Install on domain. You will be presented with a drop down list of domain names. Select the appropriate one.
• Install in directory. Leave this blank if you want it installed on your home page. (If you put in blog, you would not be able to see the site unless you typed in domain.com/blog)
• Choose an admin name and password
• Admin nickname. This is the name visitors will see as the site owner. Use your first name (or a first name). This will help build trust with your visitors.
• Site name. Put the keyword you’re using, followed by an extra word such as review or info if necessary.
• Description. Write a few words describing what the site is about. Include the main keyword. That description will be displayed at the top of the page, and not on the description that comes up in search engines.
Once that’s done, you need to log into WordPress to be able to access your blog.
Go to www.yourdomain.com/wp-admin/ to log in. Here, you’ll be prompted to enter your user name and password.
Now, before you get started using WordPress, you’ll want to read up on it. (I won’t cover that material here. Check out the help files at the site, or try http://www.siteground.com/tutorials/wordpress/.
Plugins
You’re still not done with WordPress, however. You need to download and configure two essential plugins, and you need to choose a theme for your site. (I’ll go into themes in the next chapter.)
There are hundreds of free plugins for WordPress. However, there are only two that you really need.
The All-in-One SE pack. This will enable you to optimize your blog for search engines.
Download it at http://wordpress.org/extend/plugins/all-in-one-seo-pack/ Google XML Sitemaps. This will enable you to create a sitemap for Google, which again will help you with your SEO.
Download it at http://wordpress.org/extend/plugins/google-sitemapgenerator How to configure these two plugins will be explained later in the book. For now, here’s how to install them.
Installing plugins (and eventually, themes)
Step 1
Download the plugins (and any others you might want) from the site, and unzip them. (StuffIt will unzip them for you, or you can find freeware that will do it for you, such as 7-Zip.
Step 2
Go to your CPanel, and upload the two plugins using unlimited FTP, or whichever FTP program you normally use. If you don’t have one, try Filezilla. (which you can download from the web for free, and which resides on your computer. Sign into it using the same user name and password as for your website host.)
Step 3
If you haven’t used FTP before, FTP just stands for File Transfer Protocol. This allows you to upload and download multiple files at one time from your computer to your web server.
When you open Unlimited FTP, this is the type of screen you’ll see:
On the left, you’ll see all of your computer files. On the right, you’ll see the
files on your web server. Click on the public_html name.
Step 4
Click on wp-content (WordPress content).
Step 5
On the left hand side – on your computer – you find the various plugins in
their folders, by “drilling down” through the various folders, from desktop
onward.
On the right, on the web server, select the plugins folder. (Note the
themes folder right below it. Later on in this book we’ll be uploading a theme
or two there.)
Step 6
After you’ve selected the plugins folder, it will open to this screen:
Now simply click the Upload button, and the files will be uploaded into that
folder.
Chapter Three:
How to Get a 20% Conversion Rate From Visitors
With a Super Affiliate site, you have fewer visitors than with an authority site,
but the visitors that you do have are “cherce,” as the saying goes. They are very
likely to buy something. However, you still need to seal the deal.
You have to be able to presell.
What this means is that you need to sell the potential customer who
comes to your site, such that when he or she clicks on that affiliate link, it’s
because they are going to buy the product right away.
It is the content of your site, the feel of the site, the graphics of it, and
if you’re ambitious, even the video, that will pre-sell your visitors to
purchasing that product.
If your site doesn’t look professional, doesn’t sound professional and is
confusing to look at, you’re not going to get many conversions. (So, if you
have no talent for writing, and choose to have someone do that for you,
make sure they have excellent English skills. Nothing turns a potential buyer
off faster than seeing poorly written and ungrammatical text.)
Pre-selling Is the Secret Ingredient Works
While others are struggling along to get a 2% conversion rate you can
see unbelievable 20% conversion rates with the proper pre-selling tactics!
Sure this is not common. But you can do it, if you perfect your preselling
technique.
Preselling can be difficult – if it was easy, anyone could do it, couldn’t
they? – but by following the advice in this book, you will be well on your way
to mastering the craft.
Understanding Your Potential Customer
In order to sell to your potential customer, you have to have a good idea
who that person is going to be.
• What are the demographics? How old will they be? How experienced
with the internet? (If your product is liable to attract people looking for
Viagra, for example, they won’t be as internet-savvy as those looking
for action figures. The site will need to be designed accordingly.)
• Why are they visiting your site? Remember, the most lucrative sites
are those that solve a problem the visitor has. People looking for their
true love will want your product to solve it. Finding that true love in a
safe, secure, non-humiliating manner via online dating might be just
the ticket.
• What do they expect to find at your site? Are visitors just looking for
general information? A review of the product? Or detailed information?
It’s important not to try to trick visitors to come to a website, where you
either try to sell them something other than what they were originally
looking for, or don’t give them what they expect, depending on what those
trusty search engine results told them they could expect to find there.
Site Statistics
One way to ensure that your website is delivering as promised is to
make sure you have a variety of site statistics enabled. You want to be able
to see at a glance where each visitor comes from (what link or URL brought
them to you), what keywords they used to find your site, and how long they
stayed once they arrived.
Internet users – particularly today’s version of them – don’t have
much patience (or ability to concentrate, for that matter). If they don’t see
what they want immediately, chances are they will leave immediately.
Example: How To Get Rid Of Ants in the Home
You have a site that is an affiliate of an environmentally safe ant repellant.
A potential visitor to your site goes to Google, and types in “ABC Ant
Rid Product Preview.”
What can be deduced from this? Your potential visitor is already
interested in ABC Ant Rid, all they need to do is read a review that will
convince them to buy it – via your website, of course.
A convincing review is one that is written by someone who has actually
used the product, or can speak authoritatively about it.
Someone looking for a solution to an ant problem is very likely a home
owner, probably over 30, who doesn’t use the internet for fun and games
but rather to find out information. Such an individual isn’t going to have
much patience with a site that’s all bells and whistles, reminiscent of those
high-pressured and phony TV infomercials. They want a clear site that they
can navigate easily and that will give them the information they need to
know in a clear, concise, convincing fashion.
What kind of website should you create for this product, then? Well,
obviously it should look professional, but there are different types of
professionalism, of course. You don’t want something “too flashy.” No
animated graphics of a gigantic ant skittering across the screen, another
hand coming out holding ABC Ant Rid, and then the gigantic ant going belly
up. Remember this individual is looking for environmentally safe ways to
keep ants out of their home.
A simple site, with no graphics, therefore. A review that must be indepth
and unbiased (or, at least, seem that way). Describe how horrible the
ant problem in your home was, how many products you’d tried, and then
praise ABC Ant Rid…although not to the skies – you don’t want to sound
overly enthusiastic!
Three Types of Website To Sell Product
There are three types of websites that are used to sell product. These are:
• Product Review websites
• Product Story websites
• How-to-Use websites
Product Review website
When it comes to a product review website, don’t make the mistake of
reviewing five products and then saying, “Here’s the one that rates the
best.” Remember, your site is targeting one product name, you don’t want
to distract your visitors by giving them four other choices to make, even if
you point out that the product you’re offering is the best one!
Therefore, your product review website will focus only on one product.
Oh, you can have more than one review – but each review will be of the
product you’re affiliated with. The reviews should be honest and wellwritten.
You have your choice of how to write the reviews. They can be very
comprehensive reviews, covering everything anyone could ever want to
know about the product, or they can be short and to the point.
Sample Review
Welcome to my website. (Some experts suggest that you call yourself by
name, to establish a personal relationship. I think that always sounds pretty
phony, but depending on the age level of your readership, it might go over
well. The younger crowd seem to go for it.
Here, you will read a review of (product name). Again, your tone depends on
the age level of your audience. Tweeners like to get all dramatic, and
frequently use language that turns adults off. If you’re an affiliate for a video
game, then you can adopt that tone.)
If you’ve already decided on (product name) then just go ahead to their site
and buy it (affiliate link. Always provide the link in the first paragraph of
your review). However, if you still need more information before you decide,
I think my experiences will convince you to purchase this great product.
I’m writing this review because I was really impressed with the product, and
I think it’s important to get the word out about it. (This is called being a
reluctant hero. You don’t want to say you’re writing it because you want to
make money out of it….although that could be a refreshing change of pace
that appeals to both the older and younger crowds!)
I’m going to discuss the good points, and the bad points of this product, so
that you can make your own decision. (You do this to engage the reader –
so they know the ultimate decision is still up to them.)
After an opening like this one, get into the meat of the review.
If you’re going to have several reviews on the page, each one should be
written in a different voice, as if from a different person.
When it comes to writing a long, review, a short review, or a combination of
both, here’s the things to consider:
• How literate will your visitor be? It all depends on the product. If it’s
something geared for the younger generation, they probably won’t be
interested in reading an in-depth review. A few paragraphs is the
most that will hold their attention.
• Will your visitor be internet savvy? Again, if you have a product for
sale to the younger generation, chances are they will be impressed by
bells and whistles. They know everything about computers and will
expect a slick site. Older generations will want more substance.
(Typically. That’s not to say that everyone in the younger generation is
incapable of concentrating for more than 10 minutes at a time, but it
does seem to be the norm.)
• The price. The more expensive a product, the more chance that
visitors to your site will expect to see an in-depth review. The kids will
doubtless need their parents to help them out with the price of the
thing, and the parents will want a review that will tell them what
they’re getting into!
Product Story website
This is the type of site to create when you don’t have a particular product in
mind. It is used for more general keywords, like “the best way to lose
weight” or “how to make sell your crafts for fun and profit.”
Here’s how to structure a Product Story website:
Hi,
If you’ve tried every diet on the market and failed to lose weight, or, worse,
if you’ve actually lost weight but then gained it all back and more, then I feel
your pain, but I can show you to solve this problem once and for all.
This introduction serves a purpose. (Everything you write should serve a
purpose.) The visitor to your site has a need. They want it to be fulfilled. In
your introduction, you promise to fulfill it.
The beginning: After your introduction, you need to tell your story. How you,
too, had looked long and hard for a diet that worked, but how everything
you tried failed. Perhaps get in a little sob story, how you despaired because
of the cruel jokes made about your weight.
The middle: Mention a few diets you’ve tried, and how they failed, and how
your despair grew at each failure.
The end.
It is in this section that you will reveal how you finally solved your
overweight problem, using the (affiliate product.) To add a bit of
verisimilitude, perhaps name one thing about the product that you didn’t
care for so that it doesn’t seem like a gushing review.
Then, end by saying something along the lines of, I hope this information
has helped you make the decision to check out [affiliate product].
So here’s the summary:
• Create trust in your reader by pointing out that you used to be in the
same boat.
• Use short, well-written sentences that are concise and to the point.
• Don’t make the story too long, as you don’t want to bore the reader.
How-To-Do-It website:
Everyone needs advice on how to do something. For example, who hasn’t
wanted to stop procrastinating and start being a doer. Who doesn’t want to
find a quick and easy solution to their organizational problems. Or, how
about, “How to design a romantic evening for two.”
All you need to do is write a short article, no more than 250-300
words, giving your readers advice on a particular subject. But, you just give
then a taste of what they need to know. Then, you provide the affiliate link
where they can learn all the rest of the story, as Paul Harvey used to put it.
Character and Personality:
Regardless of what type of website you use, there’s one thing each and
everyone should possess, and that’s your own personality. Your own stamp
of individuality. (Or perhaps I should say, a stamp of personality. It doesn’t
necessarily have to be your own!)
By creating a personality for your website, you distinguish it from all
the others on the web. By creating a unique site, you make it valuable –
more valuable than those of your competitors.
You will create a character, therefore, that has the personality
attributes of the same type of people who will be visiting your website. So
on one of your sites you could be a 30+ year old woman trying to lose
weight, a 40+ man looking for how to impress a woman with a romantic
dinner, or a 20+ kid looking for the best cheats for his or her favorite video
game.
Whatever persona you adopt, you want to be perceived as an expert in
the subject you’re talking about.
Photo Finish:
It’s always good to have a photo of your character on your website. Again,
this establishes verisimilitude.
You can use your own photo most of the time. But what if you’re a guy
and want to be seen as a woman touting a weight-loss product. Or you’re in
your forties and want to sell a book on World of Warcraft. In that case, you’ll
need to find a stock photo of an appropriate-age, and sexed, individual.
You can find these photos from such websites as istockphoto.com or
shutterstock.com
Bear in mind that, for most of your sites, you don’t want to use a
professional portrait shot, as these convey the wrong impression. (Unless
your character is that of an absolute expert in what you’re affiliate is
selling.)
The About Me Page:
One of the five pages in your niche website should be an About Me page.
About one in five visitors to your site actually does visit the About Me
page…before returning to the regular site. (This is an important statistic.)
Having an About Me page helps build credibility and trust.
You create credibility and trust by presenting your credentials on this
page – so that your readers will believe you know what you’re talking about.
Honest, Open, Likeable
When creating a character for your website, that are any amount of
personas you might emulate. But the best one is someone who is honest,
open, and frankly, likeable.
If people don’t like you, chances are very good that they won’t be
buying anything from your website. Anti-heroes do not make trustworthy
friends.
In addition, be careful with your sense of humor. Everyone’s sense of
humor differs, and what may make someone laugh may annoy someone
else. So, no fat jokes, for example. No jokes about impotence, and so on.
(Again, unless you’re targeted audience is a younger crowd.)
And where does the honesty come in? Well, you don’t want to promise
too much, in your reviews or your stories. You are aiming for a “soft sell,” a
believable sell.
The Theme For Your Website:
We spoke earlier about choosing a theme for your website. Once you’ve
chosen a theme, you upload it to your server just as you did the plugins we
mentioned earlier.
To get themes for WordPress, go here:
http://wordpress.org/extend/themes/
Choosing a theme is very important. Each theme reflects in a way
what your website is about.
If your website is targeted to the older individual, you don’t one with
bells and whistles. If it’s for the younger crowd, then you do want a little
glitz. But not much. You don’t want to take away from the fact that you are
actually selling something on the site.
Of course, there’s an exception to every rule. If you’re creating a
website for online gamers (the World of Warcraft is a very big Clickbank
niche, with Eve, Lord of the Rings, and Guild Wars.) When it comes to sites
for this, or for anything designed for the web designer, the glitzier the
better!
When you first sign up to WordPress, you are given the default theme.
Many Super Affiliates find that this theme suits all their needs.
Your Best Niches:
The most lucrative niches on the web are the following:
• Lifestyle products: weight loss, muscle building, acne, personality
disorders, and so on.
• Money making products for beginners: products targeted towards
those with little experience in the web and how to make money at it.
• Money making products for the advanced marketer: products targeted
toward those who know the basics, and want to increase their money
making capabilities.
Characters for Lifestyle Products
When you’re selling lifestyle products, the character to assume is that of the
average man or woman, who had a health problem – overweight, allergies,
or what have you – and recently solved it.
Guys are most often after muscle building. Women, losing weight.
(And isn’t that an interesting comment on our society?)
For muscle building, of course the character to assume is a young guy
in his twenties, who used to get sand in his face, or at the very least never
got the girl, until he bulked up. For these types of sites, a before-and-after
picture is imperative!
When it comes to weight loss, the best character to assume is that of a
woman, between the ages of thirty and fifty. And the main trait you want to
show that you have is that of empathy. Let’s face it, women are bombarded
every day with comments about how they look – and should they be in the
slightest overweight, will they hear about it!
Money Making Products for Beginners
Everyone wants to make money from home, preferably without having to lift
a finger to do it.
Typically these are e-books, which give instructions about affiliate
marketing on the internet, or teach gambling systems for poker or roulette,
or who day trading and Forex (foreign exchange investing).
These types of books convert very well. Indeed, they almost sell
themselves!
Because of this, be very careful in writing your copy for these types of
books. No need to go overboard and promise the moon.
For your story for these types of sites, simply point out that you are an
average person, who wanted to try out the eBook to make money, and lo
and behold, it worked!
It’s most important to use a photo with these types of money making
sites, again to establish trust and verisimilitude.
Internet Marketing Products
Internet marketing products consists of such things as pay-per-click product
(Google Adsense), CPA (cost per action) product ) such as Azoogle or
NeverSayBlueAds), and so on.
Unless you’re very familiar with internet marketing and the affiliate
products you’re trying to sell, it’s best to be very careful with how you write
your web copy …as you don’t want to reveal that you don’t know very much!
It’s best to stick with brief How To advice, and then give the link.
You don’t want to be general with these types of products, but rather
target specific products.
Chapter Four
Search Engine Domination
Let’s review. At this point, you should have:
• Decided on keyword and product for your first website
• Bought a domain name
• Uploaded WordPress plugins and appropriate theme
• Written the text for your site.
Next, it’s time to optimize your site so that they score the highest rank
possible on the various search engines, including Google.
Your Super Affiliate Site – What It Should Contain
In order to achieve the highest rankings possible in the various search
engines, and especially Google, there are a few pages that your site must
have for optimum affect.
These are:
• Home page
• About Me
• Information article
• Contact Page
• Privacy Policy
Use this simple structure to start off with, and then as you become more
experienced, you can add extra pages to your future sites if so desired.
Once you become really experienced at creating these types of sites, t
shouldn’t take you more than three or four hours, if that, to complete one.
As you can see, your first site should consist of five pages. Two of these are
very easy to create, and can be reused over and over again – your Contact
page and your Privacy Policy page.
Home Page: This is the main page of your site, obviously, and it is from here
that all the other pages branch off. Ideally, your visitors will come to this
page, click on the affiliate link, and that will be that.
About Me: A page with your photo – a small one – and a bit of a biography.
A paragraph or two, explaining why you created the site.
Information Article: Another page full of keywords, to help drive visitors to
your site. Alternatively, it can have a video on it that you’ve created, or that
your affiliate has created, hosted at YouTube or one of the other video
hosting sites.
Contact: This is an essential page, as you want to be available if anyone
wants to contact you. Provide an email address. If you’re on Skype or yahoo
messenger, and want to be available for chat, include those IDs as well.
Privacy Policy: On this page, you basically say that you won’t sell or give
away anyone else’s email. This is really only necessary if you’re going to be
collecting email addresses on your site – but even if you’re not, it’s a good
thing to have.
Writing For Humans or For Search Engines
Once you have visitors arrive at your website, the text has to be well-written
enough to get those visitors to buy something. But in order to drive traffic to
your website, you also have to write it well enough to be ranked high in the
search engines.
In order to optimize your site for the search engines, all you need to
do is fill your page with your main keyword….and related keywords also
(called LSI keywords).
It can be somewhat difficult for the beginner to use the main keyword
on a regular basis, and still make the site readable for humans.
The key to doing this is in your subject headings.
So, for example, if your site were a Product Story site, your heading
would be your keyword: “How To Lose Weight” with “My Story” added on to
the end of it.
As in “How to lose weight – my story.”
Or:
“My Story on How to lose weight quickly.”
Remember, the entire keyword (phrase) must be included each time.
Keywords: LSI and How They Help
Although you want to use your keyword as many times as possible in your
website, sometimes this can backfire on you. Search engines are always
rewriting their algorithms to prevent “keyword stuffing.” So in order to
prevent your page from actually being demoted, you also want to use LSI
keywords.
LSI stands for Latent Semantic Indexing, and it is the standard system
that all search engines these days use.
LSI keywords are those closely related to whatever subject your site is
about. Therefore, chances are very good that you’ve included quite a few of
these keywords in your text without even knowing it. But, so important are
these LSI keywords, that there are tools that have been created specifically
to find them.
One of the easiest sites to use is Google. So, go to the Google Keyword Tool
(https://adwords.google.com/select/KeywordToolExternal) and from here, type
in your root keyword.
In the results, you will see not only your key word but all the related
keywords – which are the LSI keywords. These are the keywords that
Google (and other search engines) will expect to find on a well-written site
about your niche market.
In addition to these LSI keywords that you find at the top of the page,
also use some of the “additional suggested keywords” that you’ll find lower
down on the page… they’re all good.
Since you have this vast variety of keywords at your disposal, your
web page should never have a manufactured or keyword-stuffed looked to
it.
News of the Weird
There’s such a thing as keyword variances. With all the millions of people in
the world, searching for specific things, no two people think alike, and
sometimes people search for things using really weird and unexpected
search phrases.
The hits you receive from these unexpected search strings are
“unplanned traffic” but they work just the same. Indeed, it may be that
more of your traffic will come from these unplanned hits then from your
actual keyword.
Site Optimization
In order to optimize your site, you’ve used a keyword as a domain name,
and of course a keyword as a blog name. You’ve also used the keyword in
your blog description, and in the text for your main page and information
article (which you’re about to create.)
But that’s not all.
An Extra, Unavoidable, But Important Step
Remember that WordPress was set up to be blogging software. So when you
create a post for the main page of your site, it will give it a name that
actually isn’t very helpful when it comes to search engines.
For example, when you make a post, the default setting will give that
post a URL of something like www.yourdomain.com/p2334.
(yourdomain.com, in this instance, being whatever the name of your domain
is). Since you want the keyword in the filename, you’ll need to change that.
Step 1: Log into your WordPress blog at www.yourdomain.com/wp-admin
Step 2: On the left hand side, scroll down to and click settings. Then click on
Permalinks.
Step 3: Next, select custom structure and enter /%postname% in the field.
Super Affiliate Sniper
Step 4: The easiest step of all. Simply save changes.
And just like that, you’ve improved your SEO score, because now the post
name itself will be in the URL.
Keyword Density
There’s lots of talk on the best keyword density for a website. Here’s the
best advice.
• Bold your main keyword once in every post.
• State the keyword again in the first paragraph.
• Skip a paragraph, then give the keyword again.
• Skip a paragraph, then give the keyword for the final time.
Of course, if you only have three paragraphs in your entire post, you’ll only
be mentioning the keyword once! However, do make sure to jam the entry
with those other, LSI keywords.
What To Title Your Posts
Your main page will have about three to four posts on it. The best thing to
do is include your keyword in the first post, and the final post. And that’s it.
For the other two posts, use an LSI keyword.
How To Configure Your Plugins
It’s time to install the plugins that you had previously uploaded to your web
server.
To do this, simply log into your WordPress blog.
On the left hand side you will see a tab named Appearance
Click on this tab
Select plugins
Scroll down to the section “Inactive plugins”
Click on each to activate them
Then, change the default settings appropriately.
How to Configure All-in-One-SEO
On the right hand side menu bar, click Settings
Scroll down to All-in-One-SEO
Below is a screen capture of the All-in-One-SEO pack’s setting page. Fill in
each section as is done below. Ensure your description contains the
keyword, but also makes sense to human visitors. Don’t use more than 3
keywords.
The next screenshot shows you how to configure the rest of the settings.
Ensure that you check “use no index” for categories and archives, in order to
prevent duplicate content.
Duplicate content will damage your SEO rankings. For that reason,
ensure that you don’t use the same posts on more than one page.
Make sure you deselect “auto generate descriptions” – you want to write
each one of those individually. Leave all those boxes blank. Click update
options.
How to Configure Google XML Sitemaps
This is a plugin that submits your sitemap to Google. This helps Google to
index your pages, and will improve your SEO. When you’ve finished creating
your site, go to the XML sitemap in the settings tab and click “rebuild site
map.” Do this each time you add a new post or a new page after that.
Chapter Five:
Affiliate Links and How to Convert Them
Your site exists for only one purpose. To make each and every visitor to that
site click on your affiliate link.
To that end, where you place your affiliate links is crucial. It’s not
enough to have it just once, at the very beginning of the post. It has to be
listed at least two other times. And you must also use “calls to action,”
sentences that tell your visitor to click on that link and buy!
Your goal is to make your affiliate links “highly visible.”
For example, your first affiliate link must always be “above the fold”
(when your site is pulled up, the text that appears on the screen before the
reader has to scroll down is considered above the fold. The text that needs
to be scrolled down to be read is considered “below the fold.”
Another link should be in a sidebar, also above the fold. Sidebars act
to draw the eye – whatever’s written in them is usually seen.
You don’t want to have to many affiliate links in your text, of course.
No more than three in your main post – one in the first paragraph, one halfway
through the story, one at the very end. Then have a sidebar as well, of
course.
Finally, have at least one affiliate link on your Information Article as
well. (And remember that the sidebar, with affiliate link included, occurs on
each page.)
The Call to Action and Your Anchor Texts
Rather than putting the actual URL in your link, you change it to “Click here
to see [product name]. This is called anchor text. So, you would not have
the link be http://XYZAntKiller.com, but rather, “Click here to see
XYZAntiKiller.”
This makes the page much more attractive and helpful to human
visitors. It also helps to improve your SEO, because the anchor text of the
link is used to determine the topic of your page.
When you’re writing these anchor texts, consider using “calls to
action,” as well.
For example, for the keyword lose weight and keep it off:
Change your life with the book that will help you lose weight and keep it off
Or:
Click here to see the book that helped me lose weight and keep it off
Never say, “Click here to buy (the product),” that usually turns people off .
They may think that they start the purchase process immediately. Use the
world “see,” a lot. “See what this product can do for you,” for example.
Here are the three anchor texts that provide the best conversion rates,
simply because they are very simple and to the point:
• Click here to visit [product]’s site
• Click here to visit the [product] official site
• Click here to read more about [product] on their official website
How to Cloak An Affiliate Link
Link cloaking is important for two reasons. One, a URL that reads
harry.potterpictures.hop.clickbank.net is a not quite as attractive or official
looking as www.yourdomain.com/recommends/potterpictures (or whatever
product you might be promoting.)
The second reason is that unscrupulous people will see your link, and
rather than use it to purchase a product, they will sign up as an affiliate
themselves, to save themselves a percentage of the purchase price.
In order to cloak a link – do it yourself, don’t trust a third-party to do
it.
Step 1: Create a new folder on your desktop. Name it Recommends, or
Advises, or Suggests – something similar to that.
This will be the www.yourdomain.com/Recommends/product portion of
the URL.
Step 2: Within this folder, create a text document. Name it so that it
reflects the ‘product’ part of the URL. It must all be one word. In this
instance, let’s call it PotterPictures.
So the folder is called Recommends, and the text file is called PotterPictures,
So the cloaked link will be:
www.yourdomain.com/recommends/potterpictures
Step 3: Change the file name of the text document to php. (Select the file
and choose rename. Then replace .txt with .php)
Step 4: Open up the product.php in notepad. You will see a blank
document. Enter the following code:
<?php Header(‘Location: affiliatelinkhere’);?>
Save the file.
Step 5: Log into your FTP program. On the left hand side – your computer
side – browse your desktop to find the Recommends folder.
Step 6: On the right hand side, double click on public_html. Then, click on
the name of the product folder (which is your first domain) to open that.
When that is open, then click on the Recommends folder on the right hand
side, and press the Upload button. The FTP program will upload the
Recommends folder and its contents to your server.
Next, test your link, of course, by hitting it. If you don’t go right to the
merchants website, correct the link in the .php document until you do.
From now on, whenever you use the affiliate link, use this URL to do
so.
Cloaking links takes only a few extra seconds, and it pays off in the
long run. So make sure you take the time do do so.
Chapter Six:
Step-By-Step Guide To Creating Your First Super Affiliate Site
The main page is your home page. The About Me page serves to build trust
with our visitors. Although the other pages have been created to make the
search engines happy, don’t ignore them on that account. The text on every
page is important.
How To Create Your Posts
You’re in your WordPress blogger account. Click on Posts, and then ‘Add
New’ on the left hand side menu bar.
Post Title: Your main keyword should be the title of this post. (Remember,
LIS keywords should be used in the middle posts, and your final post will
once again contain your main keyword.
Body of Post: This is where you type in your post. (It is recommended that
you type it in a word-processing program, then copy and paste it in.) All of
the little icons should be self explanatory. Bold, italic, font type. Whether
you want lists to be bulleted. Indented as part of a quote. Formatted aligned
right, center or left. The chains indicate a link, or depending on the version
of WordPress you’re using, it might actually say Link, and click on IMG to
add a photo.
Excerpt: Write a brief summary of the post here. Something like, ”Here’s
where you’ll learn why other diets have failed you , and how you really can
lose weight and keep it off.”
Tags: The tags are keywords that describe your post. One should be your
main keyword, the other two related to your post.
Categories: If you have huge blogs with lots of posts on a variety of topics,
you would use the categories to sort your entries into easily-found subjects.
However, obviously you don’t need these for a single-category niche
website.
Meta Keywords: Scroll down on the post page until you see the keywords
box.
Here, put the post title in the title field. Leave the description field blank –
you’ve already added it. For the keywords, enter the same ones as you did
for the tags.
After all this is done, hit Publish.
Then, hit View to see what your post looks like. If you find you’ve
made an error of some kind, you can edit the post easily, by hitting Back to
return to the WordPress site, and clicking on the Edit button on the left hand
side menu bar.
And of course, this is where you will create each new post as well.
The best estimate is about 3 hours to create a website. However, don’t rush
through your creation just because that’s what this book says. You must get
it right… if it takes you a few more hours to craft your posts properly, take
the time.
An important part to remember is that you will not write your final post, or
add your affiliate links, until after the blog is ranked on the search engines.
You do this because you want it to seem as if the blog is regularly updated.
Waiting For Google To Rank Your Site.
The next task is to get your site indexed on the search engines.
You’ll wait for about a week or so, then check Google to see if your site has
been indexed. (Type in the URL into the search box, and if it has been
indexed, it will come up as the first link in the search results.)
Final Touches: Adding Your Affiliate Links
After the site has been indexed, and not before, you will add your affiliate
link.
These final touches are added after a week or so because search engines are
programmed to reward sites that have content added over time.
Chapter Seven
Getting Your Site Ranked
Because your site is jam-packed with keywords, it should take only a few
days before it is indexed by Google and the other search engines. However,
there are a few things you can do to help this process along.
Pinging
After you’ve made an update to your blog, you want to announce this fact,
or “ping it” to various websites – including search engines.
When you make a new post on WordPress, it pings for you automatically.
However, you should always use the “belt and suspenders” approach
and use another application to ping to various websites as well.
Use www.pingomatic.com for this. Go to this site, enter your blog’s
name, enter your domain name (no need to worry about the optional RSS
URL), hit Check all, then click Send Pings.
Video Hosting Sites
There’s no need to waste time on the social sites like Twitter or Facebook, or
Digg, for that matter. You don’t need them.
On the other hand, a video uploaded to YouTube (or any number of
video hosting sites) can work wonders for you.
Google – the world’s most popular search engine – owns YouTube, so
that’s really the best video host site to use if you want a high ranking on
Google.
If you upload a video and put a link to your website in the description
of it, this will help your site get indexed faster.
Why? Well, even if the link is a no-follow one (as for example on
Wikipedia), so that it doesn’t create a backlink …your site can still be found
because the link will show up on a search as coming from YouTube or
Wikipedia. The searchers click on the video or the Wikipedia article, and find
your link.
Making A Video
Any digital camera you buy these days has video-filming ability. You simply
write up a short script, film it using your camera, put it together using
MovieMaker (software that typically comes free with your computer), upload
it to YouTube, and bob’s your uncle.
The topic of your video will be your main keyword.
Then, simply write a script – perhaps you reading your blog entry –
and film yourself. Or, if you have a friend who has taken an acting class or
two, have him or her read it for you.
Using YouTube’s capabilities, you can add the URL of the affiliate
website right to the video, so that it shows up as active when people click on
it.
If you have MovieMaker software that you’ve never used before, take
a look at it now. It is extremely easy to use. You can add title cards, a music
track to go with your voice, and end credits as well. Or, again, you can use
YouTube’s features to do this.
The first thing you need to do is create an account on YouTube. Create
a username that will fit in with any and all future sites you create.
The title of your video should contain your main keyword.
Then, put the URL of your website in the description box, before
writing anything else about it. You want people to see this URL first thing.
Then, just write about 20-30 words of descriptive content.
Tags are very important. If you don’t know which ones are best, type
your main keyword into the YouTube search box. You will be presented with
a list of videos, sorted by what YouTube thinks are the most relevant to the
keyword. (Do this before you upload your video, of course …although it’s
possible to edit what you’ve done to add keywords later.)
Then, click on a few of these videos, and see what tags they use. And
use them for yourself.
Then select the appropriate category for your video.
After your video has uploaded, it can take anywhere from an hour to
two hours for the YouTube software to convert what you’ve uploaded to
something viewable by YouTube.
Note that you can embed your YouTube video in your blog, or simply
share the URL that directs people to the site on YouTube.
Bookmarking Your Site
Once you’ve got your site up and running, submit a link to such sites as
Digg, reddit and technorati.
These are the only ways to get backlinks – as you won’t be wasting
time trying to get any others.
If you do this submission manually, you will do it through
http://SocialMarker.com. This site will help you announce your blog entries
to over 40 different social sites.
Another site to try is www.bookmarkingdemon.com
However, rather than do this, you can always outsource your
bookmarking to someone else. Indeed, it’s always best if someone with an
established account on these various social sites do the posting. You can
hire people from http://www.warriorforum.com or from
http://www.elance.com.
But if you want to do it manually, follow these steps.
Step 1: Go to Socialmarker.com
Step 2: In the top right-hand corner you will see the entry details you are
supposed to submit, as for example in the screen cap below. Then, hit
Submit.
Step 3: The first time you use this site, you will go through each of about
49 sites, manually submitting your story. You’ll need to create an account at
each site – use the same username and password for each one. (In addition,
create an email address specifically for doing this. You’ll need to confirm
your email address for each one, and so you’ll get a lot of email cluttering up
your mailbox.)
After you’ve finished your process, you will find that it greatly aids in getting
your site indexed rapidly.
More Ways To Get Your Site Ranked
YouTube and social bookmarking are the only tools you really need.
However, other ways to get the word out are to add your URL to your
signature, then post relevant posts in a variety of message forums. Don’t
advertise your site within the posts, or you might get accused of spamming.
But definitely have it in your signature.
You can also write informative articles for such sites as
ezinearticles.com, and content-provider sites of that nature. You write an
article, and in the signature box you can include your URL. Then, if content
managers in your niche need articles, they may well use yours.
The Google Sandbox
Google is programmed so that, in most cases, a new site will not be ranked
for a certain keyword, because it shouldn’t be considered as valuable as an
older site that is more established. Your site will then be sent off into a void,
or sandbox, for a few months, before it’s indexed.
This does not happen all the time, and of course, Google doesn’t admit
that they actually have a Sandbox, but every marketer whose ever tried to
get a site listed there rapidly knows that this is so.
How Do You Know if You’ve Been Sandboxed?
It may take a week or so for your site to be ranked, but after a week, it
should appear somewhere on the Google search results. If it doesn’t, then
your site has probably been put into the Sandbox.
Don’t despair if this happens to you. It will eventually appear.
Meanwhile, simply move on and create another sniper site…and then another
and another.
Eventually, all of your sites will be out there and making money for
you.
Chapter Eight:
Making $10,000 a Month
After you have enough sites, there’s no reason why you shouldn’t be
making $10,000 a month with them.
The Super Affiliate Vs the Average Affiliate
What separate the super affiliate – the top 1% of internet marketers, from
all the rest. It’s the system, it’s the partners, it’s the networking, it’s the
planning, and it’s the ambition. The desire to take your website income as
high as it can go.
Never Give Up
Let’s say you’ve created a couple of sites, and each one appeared within
days on Google and the other search engines…but your income has been
negligible.
Don’t give up. Analyze your sites (using a variety of analytical tools) to
find out why they aren’t working. Then go in and improve them, and take
the lessons learned for your next several sites.
Be Patient
It’s going to take some time for your site to be highly ranked on Google and
the other search engines. That’s just the nature of the beast. Sure,
sometimes it may take as little as five days, but other times it may take five
weeks.
Don’t wait for your site to show up in the rankings. Start creating more
and more – time is money.
Earning Big Money
The more successful sites you have, the more money you will earn, it’s as
simple as that.
If you’re doing these sites part time, while you work at a nine-to-five
job, you will see your extra income increase on a monthly basis. Once
you’ve proven to yourself that your sites will indeed make money,
once they have made money, you might even consider abandoning the nine-to-
five and working on these sites full time. (Do not abandon your day job
until you build up a great deal of savings and have several successful sites,
however!)
What You’ll Need to Make $10,000 A Month
In order to make $10,000 a month, your sites will need to be able to do the
following:
Your sites must get 3,000 searches a month. Of those, you will receive 50
percent of that traffic, or 1,500 visitors to your site. (You’ll also receive
about another 750 from those “off the wall” searches.
Of those 2,250 visitors a month, 1% will probably buy the product.
(That’s the average conversion rate. If you write your sites well, it may be
as good as 2 to 3%).
But let’s stick with a conservative 1%. That means 1% of 2,250
visitors – 30 buyers in one month.
If your average commission is $30 (and you will choose to sell
products that have that high of a commission), you will earn $690 a month
from a single website.
And if every site you make, earns that much money, you will only
need 15 such sites to earn $10,000 a month, or $120 a year.
Its Time To Stop Reading and Start Building!
You now have the formula for building tremendous passive wealth in your
hands. For a few hours work a week, you have the potential to generate a
$10,000 a month income. The key is to take action everyday and keep
rolling your profits into building your business.
To Your Future Success!
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